Visual merchandising and window dressing
For retail businesses, visual exhibition is deemed to be a very effective method in influencing the purchasing decision of the potential buyers. Hence the retailers have invested a lot of time and study into this area.
With the an increase in the retail business in recent times, visual merchandising has grown in popularity. Following in the footsteps of the retail giants, everyone big or small have started considering this methodology seriously as a way of attracting potential customers as well as maximising the sales considerably. Every day visual merchandising is becoming an inseparable part of retail business. Some even consider it as an unseen sales force by influencing the customers to buying decisions.
In the simplest of terms, visual merchandising is about enticing potential customers into the shop and influencing the customer experience for a successful purchase.
Undeniably the shopping experience is all about the customer experience and how well they feel about the purchasing journey. Hence the visual merchandising aims not only to attract customers but also to motivate them to buy. Visual merchandisers play with a number of parameters including the shop layout, windows display, lighting and the use of mannequins. Visual merchandising professionals need to call upon a verity of areas of expertise; encompassing fashion, psychology, designing, inventory, psychology and architectural principles. Interior design, however, plays a special role in encouraging the potential buyers’ decisions.
Visual merchandising’s holy-grail would be conveying a clear message to the customers of the products on display.
To sum up, visual merchandising focuses on the displaying techniques for attracting window shoppers and inducing the impulse to buy.
Are you trying to make an effort to decorate the display window of your store but then to no avail since your shop’s sales are still the same? Are your designs attractive enough to entice your customers into entering your store and buying your products? If you are having doubts, it is time to get in touch with a visual merchandising company to handle these things for you. They are the experts and they definitely know what your shop needs to do to allure customers into buying your products. You can go ahead and give them your ideas if you would like or, you can let them know what you would like to happen and they will work on it for you.
These visual merchandising companies hire professional and talented window dressers who will conceptualise and materialise your ideas and display them in front of your store window. They will create personalised designs just for your shop that will definitely attract your potential customers. Their designs are definitely unique and with the highest standards. You will surely maximise sales and at the same time, encourage your customers to go back to your store and shop again in the future. Happy and pleased customers will surely pass along their great experience with your shop and your products to their family, friends and colleagues. This will surely mean more sales for you and more customers too. These companies have been in the retail business for several years so you are assured that they are up-to-date with the latest trends and all!
Are you tired and bored of the way your products are being displayed on your shop’s window? If you put yourself in the customer’s shoes and you take a look at your shop’s window display, would you think of buying from that shop? The first impression is really very important. To make sure that that first impression will really attract your customer, you must consider retail window dressing. Yes, it will not only allure your customers, it will also create a good reputation for your shop. You will then have a strong brand, capable of competing with other famous brands in the market!
Retail window dressing has a lot of benefits for your shop. What the customers see on your display window will tell them what to expect from your shop. It will either improve your store’s appearance or downgrade it. That is why it is really important to display your products in the most appealing way possible. Proper execution is a key factor in retail window dressing. An eye-catching display will definitely turn heads, even for the simple passerby. They will not even hesitate to enter your shop! It is also essential to really let your shop’s message be clear with your would-be customers through that display window. Of course, you need to study or enrol for short courses in retail window dressing or simply hire a really good window dresser to ensure that your products are arranged in the most attractive manner possible. A beautiful display window speaks volumes.
The Valentine’s Day is a great opportunity for all the retail businesses.
Here are some retail visual merchandiser portfolio tips for your retail business.
Directed Towards the Customer
Display your products at an angle that is directed to your consumers. They should be at an angle that lie within the customer’s line of vision. Avoid flat surfaces because they do not work well when it comes to attracting the customer’s attention. Create some height as this is the best way to emphasize a product. If you are selling men’s and women’s apparel for Valentine’s Day, and you need to display them on a mannequin, make sure to place the mannequin on an elevated area.
Make your Feature Items to Stand Out
You should not just merely display items on your window display and wait for customers to get in and buy them. You must also add some decorations and ornamentations to it. Since it is Valentine’s Day, then you should display some flowers along with the products, hearts, cherubs, or any stuff that is related to the season. Of course, proper color combination must also be observed so the products will look even more appealing.
For further shop window dressing ideas, please contact VM Design.
If you have decided to use visual merchandising for increasing your sales then you have made the right decision. Visual merchandising is extremely productive when done correctly. Visual merchandising basically involves informative and in some cases even interactive displays that communicate a product’s features to the store visitors. If this is your first experience with visual merchandising then you probably need to keep some points in mind.
Theme is extremely important in order to reap the benefits from visual merchandising. Before deciding on a particular theme you must have a clear perception of your target customers. Consider their age group, gender, habits etc in order to come up with a relevant theme. Without a relevant theme your display might not appeal to end customers and hence your efforts may go down the drain.
A floor plan will help you in organizing your displays in proper categories. As a store owner your aim must be to make your displays as visual as possible. They must be categorized according to your product’s features so that your customers can easily browse through different categories and select the product that they want.
Instead of placing the product alone in a store window, you must try to use as many props as possible to highlight the product’s features. While selecting the props for your display, make sure that you select relevant props that directly relate to your product/service.
The retail window displays is retailer’s the majority controllable constituent in relation to picture of the store or shop as well as which the merchandise displayed should match the target customers. The windows may be communicated content, style, as well as cost point. They could be exciting or seductive, evocation of all five senses or based on affecting stimulus through stimulation. The top store windows could generate wonderful excitement as well as are a talking point. They have contributed to the shopping knowledge with the entertaining pedestrians, while concurrently communicating the services as well as products on the offer.
For a seller willing to use the full potential which a window provides, the image-building process could be exciting as well as have enormous possible. For instance, a fashion retailer would often change a window paper to show the latest items or product on the offer. A glance into a stores or shop window displays with the passerby establish the time of the year as well, very probable, a timely contemporary occasion.
Visual Merchandising Consultants is that the art of implementing effective style concepts so as to extend traffic into the look and sales volume. This can be why visual impact is turning into one amongst the foremost vital problems for little businesses. It helps the companies gift their product and services at their best. It additionally helps attract new customers moreover as retentive existing ones.
While making a high impact visual commerce style, the subsequent tips can guide you within the right direction:
Always attempt to initiate and push the Visual Merchandisers of what one can do within the area good lighting is vital to drawing your customers in. within the right hands, lighting will create merchandise glow and produce its colors to life always think about using mannequins; they’re going to facilitate gift your product within the best method possible; cluster mannequins in ways in which produce dramatic tension - consider them as characters on stage.
Gone are the days when you can open a store and expect customers to walk in. Nowadays, your store would have to be visually attractive and beautiful from the outside in order to draw in good crowds to your business. No matter if you have the most attractive and wonderful products in your store, if you do not have the right visual frontage to your store, then you can expect your store to be a big failure. The way you dress up your shop window display would reflect in the footfalls inside your store.
The first and foremost thing that you need to do to attract passer by people to your store is to go for glass doors and windows as part of your shop window dressing. Glass is the most attractive, alluring and trendy display material that you can ever think of for your store. You can do a lot of creative things with the impeccable glass dressings. So, using glass as the face of your store is a sure shot way of attracting people to your store and with quality and attractive products stacked on the shop window displays you are sure to make your store a crowd puller.
If you are a retailer, then you should have known by now that a good retail window design is all it takes to enjoy good sales in your shop. If there is not a good display of the products that you sell in your store on the window display, then no shopper will be interested to enter your shop. Having the best display on your shop’s front window is easily achieved if you hire the best visual merchandising service.
The following are the qualities that you need to check out when hiring the visual merchandising expert to improve the retail window display of your store.
The goal of every entrepreneur is to gather more customers into their business. This also applies to those in the retail industry where competition is very stiff. The best way to attract customers is to come up with q good shop window dressing. As you know, the exterior portion of your store is the first thing that your customers will notice. Thus, a well decorated display window can help to get customers to check out your products and hopefully buy them.
Window Display Reflects your Store
Your store’s window display reflects the philosophy as well as the profile of your store. Whether you display expensive or economical products on your window, it is very important that you arrive with something appealing to your customers as this will give them an idea that your products might probably appealing as well. It is also important that you try to come up with something new on your display window from time to time so your customers will not get bored looking at the same display over and over again.
Events and Exhibits
For those who are attending exhibits or other events that would require presenting the products to the crowd, then it is important that you utilize some space on your booth for your shop window dressing. This should be on the area in front of the booth where customers would be able to see easily. Try to come up with a homey ambiance so as to encourage people to get inside your booth and check out the products that you sell. You should also make use of shelves and cabinets that will look striking to your customers.
Make Use of the Latest Technology
These days, there are lots of software that you can make use of in coming up with a good shop window and display. Some of the software includes 3D Studio Max, Adobe Photoshop, Illustrator and many more. By using these tools and software, you will be able to easily visualize the result of your display window. So if there is something on the display that you don’t like, you can still modify or edit it just to arrive with something appealing before you put it up for display to your customers.
Aside from the tips mentioned above, there are several online resources that you can refer to in order to be successful with your shop window dressing.